The global Unified Communications as a Service (UCaaS) market reached USD 87.4 billion in 2024 and is projected to climb to USD 262.4 billion by 2030 at a 19.8% CAGR (Statista UCaaS Forecast).
As hybrid work and digital transformation accelerate, Managed Service Providers (MSPs) and telecom providers must leverage a white label softphone to capture new revenue streams, boost Average Revenue Per User (ARPU), and cement customer loyalty.
What Is a White Label Softphone?
A white label softphone is a VoIP application that service providers can brand and customize as their own, offering clients a seamless communication experience under the provider’s brand. This approach allows MSPs and telcos to deliver high-quality communication solutions without developing and maintaining the underlying technology.
Dual Softphone Engines: NetSapiens Native & Acrobits-Based
NetSapiens Native Softphone
Built on the NetSapiens UC Platform for robust presence, call control, and contact-center workflows.
Auto-provisioning via Viirtue portal login, eliminating the need for manual SIP credential entry.
Single Sign-On (SSO) support through Apple, Google, and Microsoft Office 365 accounts, streamlining user access.
Acrobits-Based Softphone (Custom Development)
Powered by the Acrobits SDK with Viirtue’s proprietary enhancements for a tailored user experience.
Tight integration with NetSapiens answering rules and administrative controls.
Native SMS/MMS messaging capabilities built directly into the application.
Auto-provisioning via portal login, requiring no additional credentials.
Dual Branding Options: Custom vs. Neutral
Custom Branding
Full control over logos, color palettes, and App Store/Google Play listings.
Enhances brand visibility and consistency across user touchpoints.
Neutral Branding
App listed under Viirtue’s App Store and Google Play accounts.
Viirtue manages certificates, reviews, and renewals, reducing administrative overhead.
Growth Opportunities for MSPs & Telcos
Higher ARPU & Customer Stickiness: MSPs bundling UCaaS solutions can see up to a 35% increase in customer lifetime value (Forrester).
Upsell & Cross-Sell Potential: By 2026, 65% of mid-market enterprises will source communications and collaboration services through channel partners (IDC UCaaS Forecast).
SMB Digitalization: 50% of small businesses are expected to adopt cloud-based voice services by 2025, representing a significant market opportunity (Cisco Annual Internet Report).
Margin Expansion: Channel-led UCaaS providers can achieve 20–25% EBITDA margins, compared to 10–15% for build-your-own models (Gartner Magic Quadrant UCaaS).
Eliminating Developer-Account Headaches
Maintaining individual mobile-app accounts can divert focus from core business activities:
Apple Developer Program: USD 99/year
Google Play Console: USD 25 one-time fee
Ongoing certificate renewals, push-notification entitlements, and app-store review cycles
With Viirtue’s neutral branding, all store-deployment tasks are managed on your behalf, ensuring uninterrupted service and compliance.
Getting Started with Viirtue’s White Label Softphone
Enable Softphone Add-On: Activate the feature within your Viirtue portal.
Select Your Engine: Choose between the NetSapiens native or Acrobits-based softphone.
Pick Branding Mode: Opt for custom branding for full control or neutral branding for hassle-free deployment.
Configure & Provision: Upload logos and color schemes (for custom branding) or verify portal credentials (for neutral branding).
Deploy: Distribute your App Store/Play Store links or direct-download instructions to users.
Why Partner with Viirtue?
Viirtue offers a comprehensive solution that combines the reliability of NetSapiens with the innovation of Acrobits, providing MSPs and telcos with a versatile white label softphone platform. Whether you seek full branding control or prefer a streamlined deployment, Viirtue’s dual-engine, dual-branding approach caters to diverse business needs.
By leveraging Viirtue’s white label softphone solutions, MSPs and telcos can enhance their service offerings, strengthen brand presence, and meet the evolving communication needs of their clients.
Contact Viirtue to Become a White Label Partner
Ready to elevate your communication offerings? Partner with Viirtue to access cutting-edge white label softphone solutions that drive growth and customer satisfaction.
Visit Viirtue’s Website to get started.
Q1: What is a white label softphone?
A white label softphone is a VoIP application that service providers can brand and customize as their own, offering clients a seamless communication experience under the provider’s brand.
Q2: What are the benefits of using Viirtue's white label softphone?
Dual-engine options (NetSapiens native and Acrobits-based) for flexibility.
Custom or neutral branding to suit your business model.
Seamless SSO integration and auto-provisioning for user convenience.
Enhanced customer retention through branded communication solutions.
Q3: How does auto-provisioning work?
Auto-provisioning allows users to set up their softphone applications automatically through the Viirtue portal, eliminating the need for manual configuration and reducing deployment time.
Q4: Can I switch between custom and neutral branding?
Yes, Viirtue offers the flexibility to switch between custom and neutral branding modes, allowing you to adapt to changing business needs and branding strategies.
Q5: Is technical support available for partners?
Absolutely. Viirtue provides dedicated support to its partners, ensuring smooth deployment, maintenance, and troubleshooting of the white label softphone solutions.
