How to Choose the Right Wholesale VoIP Provider in 2025: A Guide for MSPs Ready to Scale

A purple viirtue phone for wholesale voip providers.
In the ever-evolving landscape of business communications, wholesale VoIP providers play a pivotal role for managed service providers (MSPs) and IT companies looking to scale their offerings and increase margins. But not all providers are created equal.

In the ever-evolving landscape of business communications, wholesale VoIP providers play a pivotal role for managed service providers (MSPs) and IT companies looking to scale their offerings and increase margins.

But not all providers are created equal. If you’re ready to grow your brand, not someone else’s, choosing the right partner can be the difference between a thriving recurring revenue stream and a support nightmare.

At Viirtue, we empower our partners with a white-label platform built for MSPs—no per-user license fees, no hidden charges, and full control over your brand and pricing.

In this guide, we’ll walk you through what matters most when choosing a wholesale VoIP provider in 2025 and why thousands of resellers trust us to help future-proof their business.

What Is a Wholesale VoIP Provider?

A wholesale VoIP provider delivers backend voice services, including call routing, origination, termination, and unified communications, to resellers who then brand and resell these services to end-users.

Unlike the agent model (or Viirtue’s Hybrid Model), where you’re essentially handing your customers to someone else, the wholesale model gives you full ownership of your client relationships, pricing, and margins.

With remote and hybrid workforces now the norm and businesses demanding smarter, more flexible communications, resellers need access to enterprise-grade features without the overhead of building it all in-house. That’s where the right wholesale partner becomes a growth catalyst, not a bottleneck.

A smiling wholesale voip provider carrying a laptop computer.

7 Key Factors for Choosing the Best Wholesale VoIP Provider

1. Your Brand Should Come First

White-labeling isn’t just a feature — it’s a business model. Your provider should let you customize everything from invoices to dial tones. Viirtue gives you a turnkey white-label VoIP and UCaaS platform with your brand front and center.

Our quoting tools, ViiBE (Viirtue’s billing and taxation engine), and customer portal are all fully brandable — because your customers should know your name, not ours.

2. Transparency Is Non-Negotiable

Many wholesale VoIP providers advertise low rates, only to tack on fees for support, API access, or usage reports. At Viirtue, we believe in radical transparency.

Our pricing is simple and predictable. We don’t charge for essentials like call detail record (CDR) exports, FTP access, or basic quoting — because success shouldn’t come with surprise line items.

3. A True Partner, Not Just a Platform

Support goes beyond answering tickets. Does your provider offer real onboarding, training, and sales enablement?

Viirtue provides 24/7 technical support, full partner onboarding, and in-depth training materials — plus a dedicated account manager to help you strategize, not just troubleshoot.

4. Modern Infrastructure & Call Quality

Call quality isn’t optional. Look for a provider with geo-redundant infrastructure, QoS tools, and real-time monitoring.

At Viirtue, our backbone is built for scale, with real-time sentiment analysis baked into our PBX for quality assurance. It’s one more way we help MSPs match the sophistication of major call centers — without the cost.

5. Smart Automation & Taxation Tools

Manual quoting, billing, and compliance slow you down. Viirtue offers an all-in-one automation suite with quoting, provisioning, billing, and integrated tax engine support (including telecom tax compliance).

This allows you to operate like a full-scale telecom, without needing a telecom compliance team.

6. No Limits on Growth

Many platforms sneak in charges for custom dial translations, programming, and other hidden costs beyond billing or limit how many users you can quote or manage. We don’t.

Viirtue lets you grow without gating your success behind licenses. In addition, partners can control 1,200+ settings themselves—PBX, roles, call handling, and more. No fees or support tickets necessary. Your only limit is your ambition.

7. Scalability for the Future

The VoIP and UCaaS markets are expected to surpass $350 billion by 2032, driven by increasing global demand for cost-effective, cloud-first communications.

Whether you’re launching VoIP for the first time or scaling up with multi-location clients, your provider should grow with you, not against you.

Why MSPs Choose Viirtue Over Other Wholesale VoIP Providers

We designed Viirtue from the ground up to support MSPs and IT companies.

Our platform isn’t a one-size-fits-all telecom solution retrofitted for resellers — it’s a purpose-built, white-label ecosystem designed to help you increase monthly recurring revenue (MRR), retain customers longer, and build enterprise value under your brand.

  • Higher Margins: 50–75% profit margins vs. the 10–20% typical of agent models
  • All-in-One Stack: UCaaS, CPaaS, quoting, billing, tax — all under one roof
  • White Glove Onboarding: Onboard as quickly or slowly as you like, with most partners finishing in less than 30 days
  • Free API Access: Quoting tool with no user limits, and CDR exports to FTP at no extra charge
  • Status Page Transparency: Real-time updates for full visibility into service health

Ready to Build Your Own VoIP Empire?

If you’re tired of building someone else’s brand and want to grow your own recurring revenue, Viirtue is here to help. We give you the tools, support, and platform to launch or scale your own telecom company — under your brand, your pricing, and your control.

Schedule a Demo to see how Viirtue makes reselling VoIP radically simple.

FAQ: Wholesale VoIP Providers

What’s the difference between wholesale VoIP and retail VoIP?

Wholesale VoIP is for resellers who want to brand and resell voice services. Retail VoIP is sold directly to end-users. Wholesale providers offer backend infrastructure, while retail providers focus on customer-facing service.

With Viirtue, you set your own pricing and margins. Unlike agent models that cap your profit, our wholesale structure allows you to keep 50–75% of the recurring revenue.

Yes! Viirtue includes a built-in tax engine to handle complex telecom compliance and remittance, saving you from costly mistakes.

You get access to UCaaS, CPaaS, a quoting tool, a billing system, SMS/MMS, contact center features, real-time call sentiment analysis, and much more — all white-labeled.

Absolutely. Everything from the portal to the billing is fully customizable with your logo, colors, and messaging.

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